The British Toilet Association is pleased to announce the signing up of its first two 'Corporate champions' - High Gienic WC and Urilift.

Both products are new to the UK and are being distributed by Premier Mobiles Ltd - the UK's largest manufacturer and provider of mobile toilet units.

High Gienic WC is an 'off-the-shelf', self-contained public toilet, finished in stainless steel, with a unique stand-up seat, allowing for both male and female use.

Urilift is a revolutionary new street urinal, providing a ready-made solution to the growing problem of street urination. The unit remains underground when not in use during the day and is hydraulically raised to provide on-the-spot facilities for the growing night time economy.

Lisa Parish, Marketing Director of Premier Mobiles, instigated this exciting new initiative, in response to the BTA's request to companies in the washroom industry for corporate support for its campaigning activities.

"This Corporate Champion Agreement marks the start of phase two in the development of the British Toilet Association", says BTA Director, Richard Chisnell. "We plan to sign up ten Corporate Champions, with who we will develop a long-term business partnership. While the Association represents the campaigning catalyst for improving standards of 'away from home' toilets, it is the Corporate Champions within the industry, who provide the products and services, who will help deliver higher standards.

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