Initial Textiles has pledged to help stop the rot in a campaign to improve public toilet facilities across the UK.

The company has become a corporate champion of the British Toilet Association, which is calling for a revolution in attitudes to public conveniences and the toilet facilities provided by businesses for their customers.

The BTA claims that Britain's toilets were once the envy of world but in recent years significant numbers have been closed down or neglected. It campaigns for higher standards in public toilets and the provision of adequate facilities when and wherever people want them.

Jonathan Smith, managing director of Initial Textile Services said: "By becoming a corporate champion Initial Textiles can give the BTA the support it needs to continue its valuable work."

He added: "The providers of toilets for public use are facing many pressing issues such as the increase in tourism, an ageing population, vandalism and environmental concerns. Initial Textiles, with its tried and trusted washroom services, clearly has an important part to play in helping local authorities and businesses maintain good standards in toilet care."

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