The Loo of the Year Awards is pleased to announce that Dyson Airblade™, the only hygienic hand dryer as certified by NSF International* has agreed to become Headline Sponsor of the 2007 Loo of the Year Awards.

“This is excellent news for the annual Loo of the Year competition” says Awards Director, Richard Chisnell. “With a 36% increase in entries, in this our twentieth Anniversary year, it is a great fillip for the Awards to attract such an innovative and pro-active Headline Sponsor – one who will ensure the continued success of the scheme which covers all parts of the UK and every type of ‘away from home’ toilet location”.

The Dyson Airblade™ is the fastest, most hygienic and energy efficient hand dryer. Unlike conventional dryers it doesn’t rely on evaporation to dry hands. Instead it filters incoming washroom air to remove 99.9% of bacteria. This clean air is then forced at 400mph through a 0.3mm gap to create a sheet of air that wipes hands dry in just 10 seconds.

“We share The British Toilet Association’s goal of improving the state and facilities of public toilets across Britain” says Clare Dunbar, UK commercial marketing manager at Dyson. “The public shouldn’t have to put up with archaic facilities and we publicly support innovation in the washroom. That’s why we want to reward those who are making a big effort.”

The 2007 Awards are also supported by Associate Sponsors Armitage Shanks, Initial Washroom Solutions and The British Cleaning Council, together with the four national tourism bodies in England, Scotland, Wales and Northern Ireland.

Late entries for the 2007 Awards are still being received (until the end of August) and the UK Awards Presentation will take place on Wednesday 5th December at The National Motorcycle Museum, near Birmingham.

Further information is available on the Awards website www.loo.co.uk.
For further information on Dyson AirbladeTM visit www.dysonairblade.co.uk

* Dyson Airblade™ was given the NSF certification for hygienic hand dryers (NSF P335). Dyson is the first and only manufacturer to have received this certificate.

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